The Meaning of Products and Outlets

 Oleh: Hilyatus Sa'adah

1. Toko La-Tahzan, Malang

La-Tahzan is the name of a shop or outlet that sells various needs located near Maulana Malik Ibrahim Malang University. Starting from the needs of stationery, household furniture, food needs, and others. In terms of its own meaning, the word La-Tahzan is taken from Arabi,c which means don't be sad. The expression La-Tahzan in the Qur'an is found in the surah At-Taubah لَا تَحْزَنْ إِنَّ اللَّهَ مَعَنَا which means "Do not be sad, indeed Allah is with us.". The seller seems to want to present an Islamic name as a reliever of confusion for students looking for an economical price. The name became an attraction relevant to La-Tahzan's slogan at a relatively cheap price, especially for students because we can see that La-Tahzan itself is in the campus area and is close to student boarding houses which certainly need necessities, both in terms of stationery and other needs. 

2. Yakult 

 

Sumber: Tokopedia

Yakult (ヤクルト Yakuruto) is a Yogurt-like Probiotic drink made by fermenting skim milk and sugar with Lactobacillus Casei bacteria. Lactobacillus Casei Shirota can be found in the human digestive system. Yakult is promoted as a drink that is good for health. The name Yakult comes from Jahurto, the Esperanto for "yogurt". Yakult was discovered by doctor Minoru Shirota in 1930. He wants to present that health has always been something valuable for all of us. Dr. Minoru Shirota, Founder of Yakult, believes in the importance of prevention before illness and "a healthy gut leads to a long life". He advocated spreading the health that everyone wants at affordable prices. Yakult has a famous slogan that is "love your intestines drink Yakult every day". Dr. ideas, this Shirota is referred to as "Shirotaism" and is the basis for Yakult's business activities. The connotative meaning contained in the Japanese language, it seems that producers want to influence consumers by prioritizing emotions or hearts rather than the objective facts themselves. The product is tempting the minds and tastes of consumers to choose their products in a slogan that is made that this drink is healthy, and superior even though no one has guaranteed the truth.

3. Apple

 

Sumber: wikipedia

Apple Inc. is a multinational technology company based in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. We know that 9.41 am is the time that is always listed on iPhone advertisements because in 2007 Steve Jobs first introduced the iPhone to the public after making a 41-minute presentation at 9.41 am. The first Apple logo (1976) featured Isaac Newton sitting under a tree with an apple almost falling on his head. Many people find it too complicated and unclear. So, Steve Jobs replaced him. The new logo designer has replaced the apple logo that we know today. It's possible that he was inspired by the initial logo but only simplified it. He also added a picture of the bite so no one would mistake it for a cherry, peach, or other fruit with stems. Without no realizing it, they also added an interesting word game. Apple bite or byte sounds like a computer term. Apple manufacturers seem to want to highlight their different characters by using apples as their icon. They want to present something that is universal and can be known to all corners of the world. Taking one of the advertisements owned by the iPhone has a denotation, namely the visual of a beautiful woman being photographed using a smartphone. Where has the connotation that Visual photos from the iPhone have the advantage of supporting the device in it with Apple Support which beautifies the appearance of a photo to make it look beautiful and attractive.

4. Indomie 

  

Sumber: www.indomie.com

The name Indomie can be interpreted from the Indonesian word Mie or meaning is Indonesian noodles because this product is an original product made in Indonesia. What is the slogan of Indomie? Indomie has a very simple tagline but is very fitting and light for the public to hear and remember, namely "Indomie, seleraku". The slogan "Indomie Seleraku" on Indomie products is one of the most remembered slogans by the people of Indonesia. This indicates that the slogan on Indomie products has suggested people to like or be fond of Indomie products so that they will buy these products many times.

5. Cling

 

Sumber: Shopee

“Cling” glass cleaner is a liquid used to clean glass from stubborn stains, dust, and other impurities that cannot be cleaned with just a cloth. “Cling” glass cleaner has a promotion with the slogan bersih tanpa kaca or clean without glass which has the connotation that if we use Cling to clean the glass, the glass is as clear as without glass or like a plain room without glass because it is so clean. Cling itself has the meaning of shiny or rough glass. We can see in the promotion on television, in a room that looks like an office. There was a worker who wanted to enter the room through a glass door. However, this worker was hit by the glass because it was so clear. Then, he was surprised to see that in the room, people were already wearing helmets on their heads which indicated that they had also been bumped so as not to hit again. What does this signify? That the denotative meaning of bersih tanpa kaca has a connotative meaning, the glass will be very clean like without glass when we use Cling.